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Hota Design was contracted out to help develop an identity for LACES, an independent Nike shoe store located in Jacksonville, Florida. Hota Designs approach this space was to open the space up and allow the product to stand out. This was accomplished with custom white display tables that nest and display units that can accommodate various products, from t-shirts to shoes, shorts to shirts. The angle for the display units, tables and seating create a sense of motion and action. Hota Design used cables and wires and eye bolts to represent shoe laces and eyelets and is carried out throughout the space to accommodate products and displays. Support local, shop at Laces for your footwear!